Page 6 - CORPORATE GIFTS

VICTORINOX MILESTONES

1884 With the active support of his mother two words “Victoria” and “Inox” gives the 1979 The sole proprietorship “Messerfabrik
Victoria, Karl Elsener I opens a cutler’s name of the company and brand today – Carl Elsener” is changed into the family
workshop in Ibach-Schwyz. Victorinox. company “Victorinox AG”.
1891 Karl Elsener I establishes the 1931 Carl Elsener II introduces automation 1984 The company doubles its
Association of Swiss Master Cutlers and, as in the company. In 1931, Victorinox manufacturing and ofƂ ce space. 810
a result, is able to deliver the Ƃ rst major commissions the company Brown Boveri to employees generate sales of over 80 million
order of soldier’s knives to the Swiss Army. set up the world’s Ƃ rst fully electric Swiss francs.
hardening plant in Ibach. This means that
1897 The Original Swiss OfƂ cer’s and all knives can be guaranteed to be of a 1989 Under its Swiss Army brand,
Sports Knife is patented. Today, it is known consistent high quality. Victorinox enters the North American watch
all over the world as the “Swiss Army Knife”. business with its U.S. sales partner at the
1945 The Swiss Army Knife starts on its time.
1909 Following the death of his mother, journey to conquer the world. The U.S.
Karl Elsener launches the brand name soldiers stationed in Europe buy it in large 1992 Victorinox opens its Ƃ rst sales
“Victoria” as a tribute to his mother and quantities and it becomes a popular subsidiary in Japan. Others are added in
registers the emblem with the Cross and souvenir to take home. subsequent years.
Shield as a trademark. It is now a registered
trademark in more than 120 countries. 1950 After the death of his father, Carl 1999 Victorinox joins forces with the
Elsener III takes the company’s American TRG Group in St. Louis as
1921 The invention of stainless steel is a management into its third generation. licensee and enters the international travel
signiƂ cant development for the cutlery gear market.
industry. “Inox” is the international term
for stainless steel. The combination of the

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